As a renown UX Designer and CEO of Clearleft, Andy helps companies like The BBC, John Lewis and Penguin Random House with issues of digital transformation.
Andy is a regular speaker at international conferences like SXSW, An Event Apart and The Next Web. He also curates the UX London, dConstruct and Leading Design conferences. In 2011, Andy co-founded the Brighton Digital Festival, a citywide celebration of digital culture attracting 40,000 visitors and over 190 events.
Andy is a serial entrepreneur, dabbles with Angel investing and mentors at Seedcamp. These are just some of the reasons his company has won Netmag Agency of the Year on several occasions, and he's appeared on both the Wired 100 and BIMA 100 lists. Never happier than when he's diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.
Design as a Competitive Advantage
Design is rapidly becoming the hot new business trend, as companies large and small realise the benefits design can bring to their bottom line. However it’s not quite as simple as hiring a bunch of designers and expecting them to thrive. Bringing design into your organisation requires understanding, effort, and a commitment to change.
In this session design expert Andy Budd will take you though 100 years of design evolution. He’ll explain the 4 orders of design, the usability challenges of working on the Death Star, and why early hair dryers had the tendency to set their customers on fire!
With a shared understanding of design, he’ll demonstrated how design is finding traction is some of the most unexpected places. More importantly he’ll explain how you can take full advantage of the opportunities design has to offer, ideally before your competitors do the same.
This will be an entertaining, engaging and enlightening session, so you won’t want to miss out.
