Michel has been a part of Fjord Berlin since 2012, and currently heads his team as service design lead to bring products from their initial vision and strategy through prototyping through to their final launch on the market. Before coming to Fjord, he studied Visual Communication in Germany, Switzerland, and Israel, and worked as a designer with a wide variety of clients such as museums and exhibitions, and even designed a book cover for the Pope. Some of Michael's clients are Bayer, Volkswagen, Bundesagentur für Arbeit, Siemens, Credit Suisse, Deutsche Bahn.
He believes that his job as service design lead is to unite his team into a single unit in order to come up with great results.
He views technology simply as a medium which connects different people. No matter the topic or the project, he always looks for the human element behind this technology in order to reveal its true purpose. By focusing on people, he believes you’re able to find what’s truly important.
Innovation trends: what will impact business, consumers and society in 2017
As companies finally realise that UX Design is not just a sidekick, but the practice to define the key touch-point with their costumers, it has become a discipline growingly governed by marketing efforts.
In consequence UX Design today often means applying existing patterns from some oh so bad styleguides to standard processes like “sign in”. On the other hand, it has become harder to excite the “users” with flows aka UX Design: They naturally expect to get their stuff done quickly and only have emotions when “it” is obviously not working.
And now? How can we stay innovative? Should we all look for another job or is there something that we can start doing today to bring back the funk?